Branding Private University

Given its remote location, the challenge for Hawai'i Pacific University, a private institution on Oahu, is to boost awareness. I consolidated the refreshed the brand to “own teal", streamlined brand elements , and implemented innovative marketing strategies to engage prospective students. Additionally, I produced elevated brand designs to enhance donor cultivation efforts.

TRANSFERS - Tempting transfer students, Hawaii Pacific University’s ad series on California community college campuses highlights seamless transfers, diverse programs, and the unique experience of studying in Hawaii.
TRANSFERS - Tempting transfer students, Hawaii Pacific University’s ad series on California community college campuses highlights seamless transfers, diverse programs, and the unique experience of studying in Hawaii.
“Shark Suttles” provided an opportunity to present evergreen messaging to the whole inland as moving “billboards”.
“Shark Suttles” provided an opportunity to present evergreen messaging to the whole inland as moving “billboards”.
UNDERGRADS - Postcards are a fun and personal way to engage students at Hawaii Pacific University. These visually appealing and tangible items capture attention, and evoke curiosity, showcasing campus life and fostering a sense of belonging, making students feel like a part of the HPU ‘ohana.
UNDERGRADS - Postcards are a fun and personal way to engage students at Hawaii Pacific University. These visually appealing and tangible items capture attention, and evoke curiosity, showcasing campus life and fostering a sense of belonging, making students feel like a part of the HPU ‘ohana.
Sticker postcards are utilized for Undergrad, International, Military and Graduate Admissions. The wonderfully popular designs are informative and the stickers themselves are collected and act as ongoing mini ads.
Sticker postcards are utilized for Undergrad, International, Military and Graduate Admissions. The wonderfully popular designs are informative and the stickers themselves are collected and act as ongoing mini ads.
MILITARY STUDENTS - Created the "Camo Sharky" mark—a hybrid of HPU’s shark icon and military camo. It symbolizes HPU’s deep connection to the military and its ongoing commitment to military students through flexible, career-focused programs and strong support for service members and their families.
MILITARY STUDENTS - Created the "Camo Sharky" mark—a hybrid of HPU’s shark icon and military camo. It symbolizes HPU’s deep connection to the military and its ongoing commitment to military students through flexible, career-focused programs and strong support for service members and their families.

ADVANCEMENT BROCHURE - Designed to inspire donors, this elevated, photo-rich brochure showcases the campus and student successes. It highlights the impact of donor support in shaping the university's future.

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