Branding a Remote University

Project Overview: Hawai'i Pacific University Brand Refresh Hawai'i Pacific University, located on Oahu, faced the challenge of boosting brand awareness due to its remote location. To address this, I conducted a comprehensive brand refresh that included: - Streamlined Visual Identity: Simplified the color palette by focusing on teal, enhancing brand recognition and consistency. - Innovative Marketing Strategies: Developed targeted campaigns to engage prospective students effectively. - Elevated Design Elements: Created refined brand materials aimed at improving donor cultivation efforts.

TRANSFERS - Tempting transfer students, Hawaii Pacific University’s ad series on California community college campuses highlights seamless transfers, diverse programs, and the unique experience of studying in Hawaii.
TRANSFERS - Tempting transfer students, Hawaii Pacific University’s ad series on California community college campuses highlights seamless transfers, diverse programs, and the unique experience of studying in Hawaii.
“Shark Suttles” provided an opportunity to present evergreen messaging to the whole inland as moving “billboards”.
“Shark Suttles” provided an opportunity to present evergreen messaging to the whole inland as moving “billboards”.

Created "Sharky Bot" avatar, a mascot based virtual assistant on the university website.

ADVANCEMENT BROCHURE - Designed to inspire donors, this elevated, photo-rich brochure showcases the campus and student successes. It highlights the impact of donor support in shaping the university's future.

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